In a very short span of time, the internet has become the most essential media. It has taken over the world and it is not going to stop at any time till the next millennium.
One of its biggest contributions is the proliferation of social media sites. Its initial offerings like Friendster and MySpace have reached staggering success in the first part of Web 2.0. As technology increased and inter connectivity became more integrated, new forms of social media sites like Facebook and Twitter truly changed our views on information, opinion making and media sharing.
The social networking sites are the hottest things right now with millions and even billions of people subscribed and interconnected to each other. This is also the most important channel that new age marketers tap to acquire new customers, and to gain access to their opinions about many things in the world. This is social media marketing and this trend is here to stay.
First and foremost, social media marketing is the effective use of social networking sites to promote a website, content, a consumer good and others. You use Facebook, Twitter, blogs and other forms of social networking. The idea is that people use these tools and they influence their own groups.
It pertains highly to the two step flow theory where a certain entity, traditionally media informs opinion leaders and therefore trickles down to their own interactive public. Just like in Maslow's theory of needs, one of the major needs of the human being is social interaction. Social media sites offer a global reach and this enables marketers and online business owners alike to advertise locally and globally.